 Tourism in Bhutan began in 1974, when the Government of Bhutan, in an effort to raise revenue and to promote the country's unique culture and traditions to the outside world, opened its isolated country to foreigners. In 1974, 287 tourists visited Bhutan. Since then the number of tourists visiting Bhutan has increased to 2,850 in 1992, rising dramatically to 7,158 in 1999. By the late 1980s tourism contributed over US$2 million in annual revenue. Despite being open to foreigners, the government is acutely aware of the environmental impact tourists can have on Bhutan's unique and virtually unspoiled landscape and culture. Therefore, they have restricted the level of tourist activity from the start, preferring higher quality tourism. The Kingdom of Bhutan (pronounced /bu??t??n/) is a landlocked nation in South Asia, located at the eastern end of the Himalaya Mountains and bordered to the south, east and west by the Republic of India and to the north by China. Bhutan was separated from the nearby state of Nepal to the west by the Indian state of Sikkim, and from Bangladesh to the south by West Bengal. The Bhutanese called their country Druk Yul (Dzongkha: ?????????? 'drug yul) which means "Land of the Thunder Dragon".
Bhutan used to be one of the most isolated nations in the world. Developments including direct international flights, the Internet, mobile phone networks, and cable television have increasingly modernized the urban areas of the country. Bhutan balanced modernization with its ancient culture and traditions under the guiding philosophy of Gross National Happiness (GNH). Rampant destruction of the environment has been avoided. The government takes great measures to preserve the nation's traditional culture, identity and the environment. In 2006, Business Week magazine rated Bhutan the happiest country in Asia and the eighth-happiest in the world, citing a global survey conducted by the University of Leicester in 2006 called the "World Map of Happiness". Bhutan has a rich and unique cultural heritage that has largely remained intact because of its isolation from the rest of the world until the early 1960s. One of the main attractions for tourists is the country's culture and traditions. Bhutanese tradition is deeply steeped in its Buddhist heritage. Hinduism is the second dominant religion in Bhutan, being most prevalent in the southern regions. Both religions co-exist peacefully and receive support from the government, and enjoy royal patronage. The government is increasingly making efforts to preserve and sustain the current culture and traditions of the country. Because of its largely unspoiled natural environment and cultural heritage, Bhutan has been referred to as The Last Shangri-la.
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